Very much, the difference in rates between influencers is according to the number of followers. Nano-influencers, who number between 1,000 and 10,000, charge from 5 to 25 dollars for every post; their rates are quite affordable for brands entering into influencer marketing for the first time. Micro-influencers, with a slightly larger audience than nano-influencers, charge between $25 and $125 to balance reach and cost efficiency.
However, the level of engagement with nano-influencers was the highest, therefore most likely the followers of these groups of influencers are the ones to be prompt with recommendations. With such a high rate of engagement, it gives the brand high hopes of conversion increases, while at the same time making the assets from small influencers valuable in campaigns to obtain a tangible impact.
The latter represents a needed step in the influencer marketing landscape: finding personalities whose followers will reflect the number of your target audience. Sophisticated tools for finding include Semrush's Influencer Analytics, which match influencers to your brand values and the demographics of their audience, so you have a more targeted campaign with better results.
Getting a positive ROI from influencer marketing would depend on strategic collaboration and critical choice of influencers. Always go for the ones that have higher engagement rates in your specific niche, as they would ensure more conversions, especially if their audience closely matches your set of target customers.
Trends Staying Ahead of Influencer Trends That means this marketing landscape is so dynamic and it changes every time. By finding and tapping into these emerging nano- and micro-influencers, brands can derive good benefits from the novelty factor to engage their audience in fresh and real ways, hence staying ahead in this highly competitive market.
